traverse u.s.a.

based on my experience, 'traverse u.s.a' is a collection based on my study abroad in louisiana.

 

the collections item include the 'contrary long-sleeve' & the 'versed logo tees', both items I thought was ideal for travelers travelling for an extended period of time with experiencing differing climates.

 

featured in the rollout were 3 french study abroad students that was also going through the same experience as myself. the rollout video for this campaign captures this experience where it was great fun to film.

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tony